Independent buyer's advocate · Washington

The dealer was never on your side.

Ace of All exists so the buyer holds the cards.

Paid by you. Only. $0 from dealers, ever New cars only Washington
Act I · ♦ The game

The sheet always grows.

Their favorite trick: pad the deal on the way to the desk. Watch the out-the-door number.

♦ Buyer's order · New carThe desk
MSRP · Retail price$40,000
Market adjustmentjunk fee+ $1,995
Protection package you never asked forProtection packageextra BS+ $1,400
Nitrogen tires · VIN etch · sealantNitrogen, VIN etch, sealanta fancy dinner for the sales manager+ $400
Sales tax (required)+ $4,040
Desk fees that appear at hour threeDesk fees at hour threemore BS+ $385
Out-the-door$44,040
Don't get played.

Junk fees don't survive. If it isn't in the out-the-door number, it doesn't exist.

Act II · ♣ Case 001

Why this exists.

One bad deal changed which side of the table I sit on.

♥ The Bad Beat

A good dad bought his daughter a used car. Overcharged from the start.

The Carfax said stolen. The dealer said nothing. The engine lasted a month: $10,000 to fix.

All in, he could have bought her a brand-new car.

Asa, founder

My girlfriend's dad bought her a used car from a dealership. A good man doing a good thing, something dependable for his daughter to drive through college. He was overcharged from the minute he shook hands, and nobody in that building was going to tell him.

The Carfax literally showed the car had been stolen before. The dealer never brought it up. A month later the engine died, and the quote to fix it was ten thousand dollars. Add it all up and he could have put her in a brand-new car instead.

None of those games are a mystery to me. I worked at a dealership. The advertised price built on discounts you will never qualify for, the add-ons nobody asked for, the fees that appear at the desk. I saw it every day. This exists so it never happens to you.

Act III · ♠ House rules

Three rules.

Jack of clubs, the knight

New cars only.

New is the game I can win for you. Used hides too much.

Queen of hearts

Paid by you. Only.

No kickbacks, no spiffs. The house doesn't deal me in.

King of diamonds, the rook

The number is final.

Locked in writing before you walk in. It doesn't move at the desk.

Act IV · ♥ On the house

Your first card is free.

The Field Guide. Checklists and the exact scripts for every step of a new-car deal.

Don't worry, no email needed. I hate getting random emails later on for “free” stuff too.

Download the Field Guide
Act V · ♛ The private table

Washington. New cars.
A few seats.

The Buyer.

$3,000$500Founder's discount

Test drives: I'm there with you. No salesperson hovering.

The number: pre-approval first, so we know it. Then I work the phones.

Signing: I sit at that desk next to you.

Wherever you are in the process, I meet you there.

Three to four seats a month · WA only
Ace of All · Private application
Question 1 of 7
Apply for a limited seat.

Three to four a month. Washington only. A few quick questions tell me if you're a fit.

Are you in Washington State?

The seat only runs where I do.

The seat is Washington-only.

The done-for-you service runs where I do: Washington State. The Field Guide works in all fifty.

What ZIP code are you in?

This helps me narrow down which dealers are around you.

When are you buying?
Realistically, where does the final price of the car land?

This would be after taxes.

Are you good putting in a few hours yourself?

I handle the car and the dealer. You handle two things: picking the car and getting a pre-approval from your bank or credit union. It's a few hours, and it's where our negotiating power comes from.

Which part of buying a car sounds the most dreadful to you?
Now picture the deal going perfectly. What matters most?
I'm with you the whole way. In person.

From the first call to pickup day, I'm at the table next to you, not running it from an office. What are you looking for?

Last card. Where do I reach you?

A toppled king among standing pieces and the ace of spades

The dealer owns the table.
Ace of All levels the field.

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