Independent buyer's advocate · Washington

The dealer was never on your side.

Ace of All exists so the buyer holds the cards.

Paid by you. Only. $0 from dealers, ever New cars only Washington
Act I · ♦ The game

The sheet always grows.

Their favorite trick: pad the deal on the way to the desk. Watch the out-the-door number.

♦ Buyer's order · New carThe desk
MSRP · Retail price$40,000
Market adjustmentjunk fee+ $1,995
Doc fee (required)+ $200
Protection package you never asked forextra BS+ $1,400
Nitrogen tires · VIN etch · sealanta fancy dinner for the sales manager+ $400
Sales tax (required)+ $4,040
Desk fees that appear at hour threemore BS+ $385
Out-the-door$44,240
Don't get played.

Junk fees don't survive. If it isn't in the out-the-door number, it doesn't exist.

Act II · ♣ Case 001

Why this exists.

One bad deal changed which side of the table I sit on.

♥ The Bad Beat

A good dad bought his daughter a used car. Overcharged from the start.

The Carfax said stolen. The dealer said nothing. The engine lasted a month: $10,000 to fix.

All in, he could have bought her a brand-new car.

Asa, founder

My girlfriend's dad bought her a used car from a dealership. A good man doing a good thing, something dependable for his daughter to drive through college. He was overcharged from the minute he shook hands, and nobody in that building was going to tell him.

The Carfax literally showed the car had been stolen before. The dealer never brought it up. A month later the engine died, and the quote to fix it was ten thousand dollars. Add it all up and he could have put her in a brand-new car instead.

None of those games are a mystery to me. I worked at a dealership. The advertised price built on discounts you will never qualify for, the add-ons nobody asked for, the fees that appear at the desk. I saw it every day. This exists so it never happens to you.

Act III · ♠ House rules

Three rules.

Jack of clubs, the knight

New cars only.

New is the game I can win for you. Used hides too much.

Queen of hearts

Paid by you. Only.

No kickbacks, no spiffs. The house doesn't deal me in.

King of diamonds, the rook

The number is final.

Locked in writing before you walk in. It doesn't move at the desk.

Act IV · ♥ On the house

Your first card is free.

The Field Guide. The printable companion to the Playbook: checklists and exact scripts. Free. No email, no catch.

Download the Field Guide
Act V · ♛ The deck

Pick your game.

♦ Do it yourself, armed

The Playbook.

$500 · One time

Teaches you the entire new-car buying game, from picking the right car to driving it home. Written by someone who worked the other side of the desk, it walks you through every play dealers run and hands you the exact scripts, templates, and moves to counter them.

New cars only. Free updates for life. You do the deal yourself, but you walk in knowing the whole game.

Get the Playbook
♥ Done for you · Washington only

The Buyer.

Waitlist · Now open

Start to finish: picking the right car, the search, the phones, the finance office, the drive home. If they make you sign in person, I sit at that desk with you. One person does this.

Request a spot
Act VI · ♛ The private table

Washington. New cars.
A few seats.

Planning to buy soon and want me in your corner the whole way through. I read every application myself.

Three to four seats a month · WA only
Ace of All · Private application
Question 1 of 7
Apply for a limited seat.

Three to four a month. Washington only. A few quick questions tell me if you're a fit.

Are you in Washington State?

The seat only runs where I do.

The seat is Washington-only.

The done-for-you service runs where I do: Washington State. The Playbook plays in all fifty.

What ZIP code are you in?

This helps me narrow down which dealers are around you.

When are you buying?
Realistically, where does the final price of the car land?

Out-the-door. All in.

What makes you the right fit for a seat?

Most applications don't make the cut. A detailed answer beats a simple one.

Which part of buying a car sounds the most dreadful to you?
Now picture the deal going perfectly. What matters most?
What if you never had to deal with the dealership?

You do two things: pick the car (if you don't know it yet, someone helps you choose one) and get your pre-approval (someone guides you through that too, so you walk in extra prepared). Everything else is handled.

How much would you invest for that kind of experience?

Last card. Where do I reach you?

A toppled king among standing pieces and the ace of spades

The dealer owns the table.
Ace of All levels the field.

Join the waitlist