Independent buyer's advocate  ♠  New cars only

The Dealer Was Never On
Your Side.

You've been playing their game. Hidden fees, inflated numbers, four hours at a desk. Time to flip the table. I'm the card counter in your corner.

No hidden fees No kickbacks Firm number in writing New cars only
A Ace of All A
$0
Taken from dealers, ever
30 min
Free briefing call
12 mo
Re-run cover after the keys
NEW only
The entire inventory
♦ Exhibit A

The Four-Square.

Their favorite card trick. Four boxes — price, trade, down, monthly — and the numbers never stop moving between them. Confusion is the product. I don't play it.

♠ The four-square worksheet Standing by
Vehicle price█ ███
Trade-in███
Down payment██
Monthly███
One number Out the door · In writing
Are the numbers still moving? ?
Locked

♥ The kill list What never survives my desk
"Protection package" you never asked for+ ███
VIN etch · nitrogen · paint sealant+ ██
Incentives you never qualified for, back on+ ████
Desk fees that appear at hour three+ ██
Dead ✗
♣ Case 001

Why this exists.

♥ The Bad Beat

A good dad bought his daughter a used car. Overcharged from the start.

The Carfax said stolen. The dealer said nothing. The engine lasted three months: $10,000 to fix.

All in, he could have bought her a brand-new car.

Asa, founder

My girlfriend's dad bought her a used car from a dealership. A good man doing a good thing, something dependable for his daughter to drive through school. He was overcharged from the minute he shook hands, and nobody in that building was going to tell him.

The Carfax literally showed the car had been stolen before. The dealer never brought it up. Three months later the engine died, and the quote to fix it was ten thousand dollars. Add it all up and he could have put her in a brand-new car instead.

None of those games are a mystery to me. I worked at a dealership. The advertised price built on discounts you will never qualify for, the add-ons nobody asked for, the fees that appear at the desk. I saw it every day. This exists so it never happens to you.

♠ Terms of engagement

Three rules.

Rule 01

New cars only.

New is where I have the most leverage. Used hides too many surprises. I do this one thing very well, and I play to win.

Rule 02

Paid by you. Only.

No kickbacks, no referral money, no spiffs from dealers. The house doesn't deal me in. I work for you, full stop.

Rule 03

The number is final.

Locked in writing before you walk in. You sign exactly what you were quoted. No surprises at the desk.

♣ The hand

Everything you get. Side by side.

Click any row for the detail. The third column is none of your business. Yet.

♦ Procedure

Three moves.

Move 01 · Pawn steps out

You talk.

Thirty minutes, free, no pitch at the end. What you want, what you'll spend, what you're done dealing with.

Move 02 · Knight goes to work

I work.

The quotes, the outreach, the contract reads, the dealer back-and-forth. My phone, not yours. Every move is intentional.

Move 03 · King walks in

You drive.

The locked number lands in your inbox with exact instructions. You show up, sign, and pick up your car. No pitch, no pressure.

♠ In writing, twice

Two promises.

Promise 01 · The lock

The number cannot move.

A plane ticket doesn't change price at the gate. A house doesn't change price at closing. Why should a car? I lock the number in writing. It doesn't move at the desk.

Locked
Promise 02 · The re-run

Wrong car? The next one's on me.

Buy through me and regret it within twelve months. I'll run the next new-car negotiation again at no charge. Same process, same standard.

Trade-in valuation excluded · New cars only · One re-run Covered
♚ The endgame

Checkmate.

The dealer has played this game a thousand times. Just never against me.

Checkmate
♥ Get started

Ready to play?

Tell me what you're hunting. I'll reply within 24 hours to lock in thirty quiet minutes.