FAQs

A buyer's advocate works for the buyer. I don't take a cent from dealerships, and I'm not a middleman quietly working their side of the table. Think of it like chess. You're playing against the dealer, and I'm the strategist sitting right next to you the whole game. An extra set of eyes making sure they don't pull a move they're not supposed to, and that you never make the one wrong move that loses you the game. Most services like this only handle the negotiation. I go start to finish: if you already know the exact car, I take it from there, and if you don't even know what fits your life yet, that's exactly where I start. Ace of All is an independent new-car buyer's advocate in Washington State.

That's me, and Washington is on purpose. In some states you need a full dealer's license and a $50,000 bond just to do what I do. But the bigger reason is focus. There are services out there that only handle the negotiation, and they do it nationwide to target everyone. I'd rather be a master of one pond. I know the dealers around here, and keeping it to Washington keeps the service at the highest tier I can offer.

The Field Guide is free: the printable companion to the Playbook, checklists and exact scripts, free to download, no email required. The Playbook is $500: the complete book, eleven chapters, the whole game start to finish, with free updates for life. The Buyer is waitlist only right now: the full start-to-finish service, Washington only, from picking the car to taking it home. I take three to four people a month and I read every application myself.

Everything, start to finish. I help you land on the right car if you haven't picked one. I run the search, the quotes, and every dealer conversation. I handle the finance office when the add-on pitch starts. The few things that must be you, like your own pre-approval, I walk you through step by step. If the dealer makes you sign in person, I drive out and sit at that desk with you.

Follow the money. Programs like Costco Auto get compensated on the dealer side, which means the store is the real customer. I take money from exactly one person: you. No kickbacks, no referral checks, nothing from anybody else.

Yes, because new and used are two completely different games. The new-car game is a price game: every new car of the same model and trim is identical, condition is a given, and the only variable left is price. The used game is a condition game, and condition hides. I've seen cars roll onto a lot with clean history reports while the showroom gossip said otherwise. Clean paper is not a clean car. I'm not a mechanic, and I won't gamble your money on a game that's won at the inspection instead of the negotiation.

The Field Guide is the printable companion: every checklist and exact script from the Playbook, boiled down to sheets you can screenshot and keep on your phone at the dealership. It's free. The Playbook is the whole game: the shortest path I could write through picking the car, the money, the negotiation, and the drive home. It's for the buyer who would rather run the deal themselves and put in their own due diligence. It carries the stories and the mistakes I watched real buyers make from the other side of the desk, and it updates free, forever.

It starts with a free 30-minute call about what you want, what you'll spend, and what your life actually needs a car to do. I study that call and come back with recommendations that genuinely fit. If you already know the car, we skip ahead. Then I walk you through getting your pre-approval. From there I run the search, the quotes, every dealer conversation, and the finance office. And when it's time to sign, if the dealer makes you come in person, I sit at that desk with you. Start to finish means start to finish.